Content Strategist

The strategist's main job is to develop a content strategy that helps us achieve our business goals. Carefully and strategically planned content needs to engage potential customers.
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Responsibilities

  • The goal of this role is to increase customers & revenue though content marketing.
  • Gain in-depth knowledge of all customer personas across our product line up.      
  • Keyword Research & un cover the keywords & search terms used by our audience.
  • Evaluate competition & then come up with a strategy to create better content which provides more value & can outperform existing competitors who are top ranking.
  • Collaborate with content writers & creative teams to implement the strategy. You will be responsible for managing a team of content writers & designers.
  • Guide the content team on which keywords / content to go after. To get the maximum value from the efforts of content creations.
  • Conduct keyword Research to understand customers’ needs & find BOFU (bottom of the funnel) keywords, where users have a high intent of purchasing our products & services.
  • Find the exact user intent & provide an outline to our content writers, which solves the user need / intent.
  • Give feedback on the content creation process to provides better value & ensure the content we create out performs.
  • Monitor web traffic and engagement (e.g. conversions and bounce rates) & take future decisions accordingly.
  • Strategize pillar content to rank for high volume keywords.
  • Conduct periodic content audits. Ensure that content strategy meets business objectives
  • Strategize and improve content delivery and promotion.
  • Analyzing content marketing strategy to evaluate whether it's working or not.
  • Implementing best SEO practices.
  • Building strategic partnerships.

Must Haves

  • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

Good to Have

  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Ability to guide and motivate team members

Application Process

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